2014 WHA67 -Movies

2nd Edition of Media’s pH Value Global Journalism and Health Mentoring Initiative - 17-23 May 2014 Geneva, Switzerland

Why Journalism and Health

Journalism and public health are public goods. Journalists are key contributors to people’s health literacy (the ability to access, assess and use information for health). Poor health literacy is associated with poor health choices, increased illnesses, higher health costs and death. Health literacy is one of the strongest predictors of health along with age, gender, ethnicity, income and empowerment. Paradoxically, journalism training does not often focus on public health and the study of public health gives low priority to the role of journalists as public health educators and informers.

A new mentoring approach

Who’s there? Yes (WTY) is a new independent initiative which aims to address this paradox by raising the health literacy of journalists and an awareness of their roles and responsibilities to raise health literacy of others.  The initiative explores the role of communications as a determinant of public health along-with epidemiology, law and economics. Using an active learning mentoring approach, the initiative brings “cub” and experienced reporters to key global health events and builds its curriculum around the topics and experts present (see Box 1). Reporters then file stories on twitter, blogs and mainstream media. The initiative provides on-going networking support. In this way the initiative aims to catalyse interest in global health reporting and strengthen global health communication. The initiative has already benefited from the active involvement of governments, civil society, the private sector and academia.

World Health Editors Network (WHEN)
Media's pH Value's Global Health and Journalism Mentoring Initiative
Crowne Plaza, Geneva? Sunday, 18 May 2014





World Health Professions Alliance  PERSPECTIVES ON 67th WORLD HEALTH ASSEMBLY- Exclusive meeting with Presidents and CEOs of the World Health Professions Alliance
Intercontinental Hotel, Geneva, Monday, 19 May 2014

Meeting the WHEN journalists

The coordinating mechanism